In 2018, Audi teamed up with 77Social to create a campaign showcasing its recently unveiled Audi e-tron FE05, and to highlight its participation in Formula E, Ad-Diriyah E-Prix December 2018; the fifth season of the fully electric racing series, as as the title defenders. To build hype around the upcoming race, and to spread the word about Audi's new Riyadh showroom, we excuted extensive event coverage, and opted for an electric car-inspired design theme to capture the essence of Audi's new powerful race car.

Additionally, we announced an engaging competition reflecting the leading technology of Audi, and utilizing Vr technology to create an immersive experience that Audi's audience can engage with and enjoy. To capture the thrilling ambience of the Formula E race in Ad-Diriyah, we encouraged our audience to go outside the showroom, and scout for the VR 3D model of the new Audi FE05 that would only be triggered in front of the new Audi showroom, take a screenshot of it, and post it under the event's hashtag.